simucube ambassador
James Baldwin
GT driver, sim racer, and content creator.
“For me, the greatest thing about Simucube products is the reliability. I’ve personally never had a single issue. This is so rare given these are electronic based products, usually stuff goes wrong; but not Simucube stuff.”
Inside James’ rig
“The best part about my rig are the ActivePedal Ultimates. They’re a game changer that allow me to feel exactly what the car is doing.”
$ 1449.00
$ 289.00
$ 2059.00 – $ 6210.15
James’ story
James began sim racing in 2018 to replace the thrill of karting, driven by his dream of becoming a real-world race driver. By 2020, his dedication paid off with a full season in British GT—a chance he credits entirely to sim racing. After discovering Simucube that same year, he used their wheelbase to train effectively, sharpening his skills for real tracks. By 2025, James was competing in the GT World Challenge Europe, proving that sim racing—and Simucube’s precision tools—helped turn his passion into a professional racing career.
Favourite track: Suzuka
Favourite car: McLaren 720S GT3t Evo
“Simucube equipment has carried me to several esports championships & prepared me for several high level GT3 races in the last 5 years, and hopefully for many more years to come.”
Prepare for real life racing
James Baldwin loves the Simucube ActivePedal Ultimate. With it, he’s able to replace the feel of his own race car in the simulator which helps him perform at better at the track. It’s as real as it gets.
“Driving with a Simucube product is a whole new experience—the difference is instantly noticeable. Once you get used to it, there’s no going back. While the adjustability can seem overwhelming at first, using presets and learning from the community helps unlock its full potential for the best sim racing experience.”
James Baldwin
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