Case study / Simulator manufacturer
Cool Performance
Designed & hand-build in the UK. Chosen by Champions.
We’ve used Simucube systems for a number of years because they give us the level of configurability we need to create custom driver setups, developed through working with our portfolio of 300+ professional drivers.
Cool Performance in numbers
2026
The simulator serious drivers choose
Cool Performance, founded in 2013 by Oliver Norris, designs and hand-builds some of the most realistic racing simulators for professional racing drivers, serious enthusiast and individuals seeking premium entertainment at home.
Every part of the build is developed in-house such as, chassis, electronics, steering wheels, cockpits, and software profiles. Their rigs are used by over 250 professional drivers and thousands of enthusiasts worldwide and built to one principle: if the muscle memory doesn’t transfer to a real car, the simulator hasn’t done its job.
When Cool Performance spec their Formula Sport and GT Sport simulators, they fit Simucube 3 wheelbases. The Simucube 3 Sport on Stage 2, and the Simucube 3 Pro on Stage 3.
This is why.
What a professional simulator demands
Cool Performance has spent a decade designing and building every part of their simulators in-house: chassis, electronics, cockpit, car models. The car software is developed entirely by their own team and exclusive to Cool Performance: suspension geometry, tyres, power curves, dampers, gear ratios, all tuned until each car responds on the simulator exactly as it does on track.
For that to hold, the wheelbase has to translate what the car is doing without cleaning it up on the way through. Cool Performance fit Simucube on Stage 2 and Stage 3 of both the Formula Sport and GT Sport, because a Simucube wheelbase doesn’t get in the way.
The Formula Sport and GT Sport
The Formula Sport and GT Sport share the engineering DNA of Cool Performance’s flagship simulators, cockpits hand-built in the UK, zero flex by design, with a lifetime warranty. What they bring is that same standard of build in a form more drivers can get into their homes.
That system brings together a Simucube 3 wheelbase, a steering wheel, pedals, and a display. Components that need to perform as one. Managing that across separate software and connections is complexity the driver shouldn’t have to carry.
The Simucube 3 can connect through the Simucube Link Hub, a single USB connection to the PC that carries the wheelbase, steering wheel data, and configuration in one. Everything is configured through Tuner 3.0: one application, automatic profile switching per game, firmware updates in a single click. When something improves, it improves quietly, in the background. The rig gets simpler as it gets better.
◆ marks Simucube 3 stages
Tips from Cool Performance
How to get the most out of your rig?
Tip one
Adjustment
Setup the rig perfectly for you and spend the time to get the right driving position for you.
Tip two
Setup
Trust feedback from real drivers feedback – not data found on forums. Trust data from people who actually drive and know how cars feel on track.
Tip three
Learning
Start slow and build up, keep to entry level racing series, familiarise with a small amount of cars and tracks to start with and learn the fundamentals slowly.
“Just as importantly, the reliability of the hardware means our drivers know they can depend on the system time and time again, whether for day-to-day training or high-performance preparation.”
Joel Somerville — CMO, Cool Performance
Three ways to build toward a rig like this
The route depends on time, budget, and how much of the build you want to do yourself.
The Formula Sport and GT Sport are available directly from Cool Performance at coolperformance.com.
‘Simucube 3 Sport and Pro wheelbases, along with the full Simucube Link ecosystem, are available here at simucube.com.
Fastest in
Turnkey
A complete simulator, set up and calibrated. From a manufacturer like Cool Performance.
Considered
Bundle
A Simucube 3 wheelbase, wheel and pedals. You bring the cockpit.
At your pace
Piece by piece
Start with a Simucube 3 Sport. Add a Link-compatible part each year. Nothing gets replaced.
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