“Wow, we’re really going to try this” – Freddie Curtis thrives on Simucube’s positive energy 

From javelin throwing to Finland

Freddie Curtis moved to Finland from the United Kingdom at 18 years old in pursuit of a professional athletics career. A promising javelin thrower, he won the junior British title and competed at the World Junior Championships in the USA. He relocated to train under legendary Finnish coach Esa Utriainen and later Petteri Piironen at the Olympic Training Centre in Kuortane. But after a major shoulder injury, his focus shifted towards new challenges. 

While training, Freddie developed digital marketing skills by creating content for his YouTube channel and social media. This led to an internship at a healthcare and supplement company in Seinäjoki. 

“I started as a digital marketing intern for three months, then moved into a specialist role for a year and a half. That’s where I really learned digital marketing.” he says. 

When a colleague left, Freddie took on more administrative tasks, but the rigid structure wasn’t for him. 

“I prefer creative, more flexible roles over constant emailing and coordination. That’s just not for me. So, I started looking for something new.” 

Finding the right fit at Simucube 

A LinkedIn job ad for Social Media Content Creator at Simucube caught Freddie’s eye. He didn’t know much about sim racing, but he had been casually playing some esports titles and saw similarities between them and sim racing. The role felt like a good fit, and looking deeper, Simucube’s values stood out. 

“I checked their website, and the way they described their culture really resonated with me. I thought, ‘Yeah, this is a company I could work for.’” 

Visiting the office confirmed it. 

“The atmosphere was friendly, relaxed, and positive. They offered me the job, and I accepted.” 

Simucube has exceeded his expectations, especially in how they treat employees. 

“I was surprised by how much better things were than what I’d read on the website. A lot of companies promise a lot, but Simucube actually follow through on their values. For example, the whole company tested a four-day workweek for a few months. That was a big surprise. You don’t get that everywhere. It shows they’re open to new ideas.” 

A creative and supportive culture 

Now, as Simucube’s Visual Brand Manager, Freddie designs and produces materials across Simucube’s channels and activations while shaping the brand’s visual identity. He plays a key role in product launches, collaborating with the team to craft compelling launch concepts. His work spans throughout the company, ensuring consistency across the brand. 

“Product launches are some of the highlights in my work. The moments before we release a new product are very special to me. A lot of hard work goes into them so it’s exciting to see it all come to life.” 

Freddie values the supportive team culture. “When I’m at the office, I make time to catch up with people and have a chat. Our culture is incredibly supportive. In our marketing team, there’s a lot of trust and mutual respect. Everyone’s ideas are heard, and we lift each other up when we need help. No one gets left behind, we really have each other’s back.” 

The buzz of live events

That energy is especially strong during live streams or events. 

“It’s incredible to be part of. You can really feel the team spirit. When you know and trust your colleagues, you can achieve amazing things.” 

For Freddie, launches are a reminder of what makes Simucube stand out. “I’m part of an awesome team”, Freddie concludes. 

Learn more about working at Simucube