About us
We create sim racing gear that exceeds expectations
As a technology leader in sim racing, we are here to create long-lasting high quality products, exceed customer expectations and innovate so that racers can have the best gear available.
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A GROWING ESPORT
What is sim racing?
Sim racing is an eSport where you race against others on a track in your chosen motorsport – virtually.
It is done with a PC and gear that makes it feel like you’re driving a real car. While it is a fast growing sport in itself, the realism of the devices today allows even top motorsport drivers to use sim racing for practicing races.
With our inventions such as the force feedback providing ActivePedal, Simucube is the option for people seeking the most realistic experience available.
COMMUNITY
We’re active with our community
Sim racing is an eSport where you race against others on a track in your chosen motorsport – virtually.
It is done with a PC and gear that makes it feel like you’re driving a real car. While it is a fast growing sport in itself, the realism of the devices today allows even top motorsport drivers to use sim racing for practicing races.
With our inventions such as the force feedback providing ActivePedal, Simucube is the option for people seeking the most realistic experience available.
about us
Who we are
Our team consists of 45 individuals with diverse interests and talents based in Tampere, Finland. We’re all passionate about delivering the best equipment with premium service to sim racers around the world.
Simucube is fully owned by its employees.
HOW WE GOT HERE
2007-2016
Granite Devices, the parent company of Simucube, is founded. The first eight years the company was involved in industrial projects. In 2015 the sim racing community approaches Granite Devices and discussions considering the first direct drive force feedback wheelbase starts.
2017
With community input, Granite Devices designs and launches Simucube 1 direct drive force feedback wheelbase system in 2017 and enters the sim racing scene.
2019-2020
Granite Devices introduces Simucube 2, the pioneering direct drive wheelbase solutions. Products quickly gain popularity in the sim racing community. Granite Devices makes the decision to identify as Simucube with a focus on sim racing.
2022
Simucube launches the Simucube ActivePedal, the world’s first force feedback pedal, creating a new product segment in the sim racing industry. This introduction presents a unique technology not yet seen in the market.
2024
Expect more game-changing innovations as Simucube continues to grow and expand its product lineup and company.
ABOUT US
What drives our decisions
Customer focused
We understand sim racers are making an investment in their hobby when they choose Simucube, and we make sure to provide a premium customer service experience to go along with our premium products.
Build rock solid things
We’re thrilled to build products that are blissful to use, and built like a tank. It may be the case that when you buy a Simucube product, it will be the “last” upgrade you need. Our return rate for faulty products is under 1%, and when there is a fault, we take care of it.
Create sim racing experiences that exceed expectations
Seeing a smile on the face of our customers is ultimately our biggest achievement. We innovate the sim racing industry so that sim racers can get the best gear available.
A WORD FROM THE CEO, HANNU HARJU
Where does Simucube go from here?
Before I start, I want to give a massive thank you to everyone working at Simucube. Their work is unmeasurable and their contribution to Simucube is what allows to keep moving forward.
To be honest with you, at first we never meant to make it this far. Our success is thanks to enthusiastic sim racers who discovered that our advanced motors were filling a gap in sim racing, which was creating unfailing sim racing hardware that provided exceptional racing experiences to racers.
Looking to the future, we aim to continue creating innovative products that customers love. We’ve expanded the barriers of sim racing twice already. Once with our Simucube 2 direct drive force feedback wheelbase line, and with Simucube ActivePedal. There’s a lot of room for innovation, and that is where we will be placing our focus for years to come.
At Simucube, we are known as the company that brings sim racing forward in terms of technology, experience, and customer satisfaction.
Best,
Hannu Harju, CEO of Simucube
What our customers think
The Simucube 2 Pro is amazing! Seriously, I switched from an 8nm base to this and what a change! And don’t get me started on the customer service, super fast and efficient. A 10 out of 10!
– Luis Martin
What our customers think
The gold standard in wheelbases. When I bought back into sim racing after a hiatus, there was no question I’d be buying back into Simucube. I’ve had two Simucube 2 Sport bases, and never had an issue with either one of them.
– Jason
What our customers think
I have been using Simucube products for a few years now. I purchased the Simucube 2 Pro, and it’s fantastic. Recently, I acquired the Active Pedal, and I must say they have exceeded my expectations. The quality is outstanding, and the management software is wonderful. What more can I say? I plan to remain a loyal customer for a long time.
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– Gianluca Capellini
PARTNERS
Racers in all racing classes use our gear
We value our partnerships, ranging from long-term collaborations to one-time sponsorships, as well as essential reviewers who provide valuable feedback for our development and success.
Antonio Giovinazzi / Le Mans winner
Tony Kanaan / IndyCar legend
Mika & Max Salo / Former F1 driver and GT driver
Crimsix / Motorsports driver, former Esports Champion
Team Redline / Sim racing team
Heikki Kovalainen / F1 & rally driver
Daniel Morad / GT driver
Charlie Martin / GT Driver
Do you like what you see? We’re hiring!
Do you want to be part of a company that strives to be at the pinnacle of sim racing technology? Check out our careers page and send an application.
