About us

We create sim racing gear that exceeds expectations

As a technology leader in sim racing, we are here to create long-lasting high quality products, exceed customer expectations and innovate so that racers can have the best gear available.

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A GROWING ESPORT

What is sim racing?

Sim racing is an eSport where you race against others on a track in your chosen motorsport – virtually.

It is done with a PC and gear that makes it feel like you’re driving a real car. While it is a fast growing sport in itself, the realism of the devices today allows even top motorsport drivers to use sim racing for practicing races.

With our inventions such as the force feedback providing ActivePedal, Simucube is the option for people seeking the most realistic experience available.

COMMUNITY

We’re active with our community

The sim racing community is a passionate group of racing enthusiasts from diverse backgrounds, from beginners to seasoned veterans. The community partakes and organizes online events and competitions on popular simulators like iRacing and Assetto Corsa, featuring various racing disciplines.

At Simucube, community is at the heart of what we do. We actively participate in global events and maintain a vibrant Discord channel where enthusiast directly shape our product development. Your input drives our product development because at Simucube, we’re here for you.

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about us

Who we are

Our team consists of 55 individuals with diverse interests and talents based in Tampere, Finland. We’re all passionate about delivering the best equipment with premium service to sim racers around the world.

Simucube is fully owned by its employees.

HOW WE GOT HERE

2007-2016

Granite Devices, the parent company of Simucube, is founded. The first eight years the company was involved in industrial projects. In 2015 the sim racing community approaches Granite Devices and discussions considering the first direct drive force feedback wheelbase starts.

2017

With community input, Granite Devices designs and launches Simucube 1 direct drive force feedback wheelbase system in 2017 and enters the sim racing scene.

2019-2020

Granite Devices introduces Simucube 2, the pioneering direct drive wheelbase solutions. Products quickly gain popularity in the sim racing community. Granite Devices makes the decision to identify as Simucube with a focus on sim racing.

2022

Simucube launches the Simucube ActivePedal, the world’s first force feedback pedal, creating a new product segment in the sim racing industry. This introduction presents a unique technology not yet seen in the market.

2024

Expect more game-changing innovations as Simucube continues to grow and expand its product lineup and company.

ABOUT US

What drives our decisions

Customer focused

We understand sim racers are making an investment in their hobby when they choose Simucube, and we make sure to provide a premium customer service experience to go along with our premium products.

Build rock solid things

We’re thrilled to build products that are blissful to use, and built like a tank. It may be the case that when you buy a Simucube product, it will be the “last” upgrade you need. Our return rate for faulty products is under 1%, and when there is a fault, we take care of it.

Strive for excellence

We believe that our actions set the tone for everything we do. Whether we’re supporting our customers, collaborating with partners, or working as a team, we strive to embody the values we stand for. We believe that leading by example inspires others and helps spread positive actions far and wide.

Learn more about our Code of Conduct.

A WORD FROM THE CEO, HANNU HARJU

Where does Simucube go from here?

Before I start, I want to give a massive thank you to everyone working at Simucube. Their work is unmeasurable and their contribution to Simucube is what allows to keep moving forward.

To be honest with you, at first we never meant to make it this far. Our success is thanks to enthusiastic sim racers who discovered that our advanced motors were filling a gap in sim racing, which was creating unfailing sim racing hardware that provided exceptional racing experiences to racers.

Looking to the future, we aim to continue creating innovative products that customers love. We’ve expanded the barriers of sim racing twice already. Once with our Simucube 2 direct drive force feedback wheelbase line, and with Simucube ActivePedal. There’s a lot of room for innovation, and that is where we will be placing our focus for years to come.

At Simucube, we are known as the company that brings sim racing forward in terms of technology, experience, and customer satisfaction.

Best,

Hannu Harju, CEO of Simucube

What our customers think

The Simucube 2 Pro is amazing! Seriously, I switched from an 8nm base to this and what a change! And don’t get me started on the customer service, super fast and efficient. A 10 out of 10!

– Luis Martin

The gold standard in wheelbases. When I bought back into sim racing after a hiatus, there was no question I’d be buying back into Simucube. I’ve had two Simucube 2 Sport bases, and never had an issue with either one of them.

– Jason

I have been using Simucube products for a few years now. I purchased the Simucube 2 Pro, and it’s fantastic. Recently, I acquired the Active Pedal, and I must say they have exceeded my expectations. The quality is outstanding, and the management software is wonderful. What more can I say? I plan to remain a loyal customer for a long time.

– Gianluca Capellini

PARTNERS

Racers in all racing classes use our gear

We value our partnerships, ranging from long-term collaborations to one-time sponsorships, as well as essential reviewers who provide valuable feedback for our development and success.