Official
Simucube
Partner
Discover how Simucube drives Advanced SimRacing’s growth and credibility, featured in 95% of its high-end rigs and trusted by professional drivers, enthusiasts, and teams.
Simucube Official Partner
Meet Advanced SimRacing
Advanced SimRacing designs and builds exceptionally durable, long-lasting aluminium profile racing simulation cockpits. The company also offers high-end simulator rental services along with turnkey simulator configurations ideal for customers who want a professional-grade SimRacing experience quickly and effortlessly.
Background
- Founded: 2020Â
- Headquarters: Montreal, CanadaÂ
- Industry: turnkey simulator provider, racing simulation chassis manufacturer and digital motorsport equipment retailerÂ
- Company size: over 10 employees Â
- Focus: United States and Canada
- Partners with Simucube from November 2021
Best-selling products by Advanced SimRacing
“Simucube is the one true company that is leading by pure innovation in the SimRacing industry.”
 The challenge
“After having tried most of the wheelbases in the industry, we had an internal consensus that Simucube was and still is the industry leader in the terms of force feedback experience, detail and accuracy. “
Lack of credibility in simracing
Back in 2021, Advanced SimRacing was still a relatively small company compared to where they are today.
Limited realism
Advanced SimRacing was looking to offer high-end, reliable turnkey systems.
Generate good sales and margins
By providing a believable experience that translates into recognizable cues for drivers.
Working together with Simucube
Leading the way
“Simucube helped us build credibility in the industry as a retailer, drive strong sales and margins, and position ourselves at the forefront of quality and innovation in turnkey systems.“
Advanced SimRacing became an Official FIA Supplier partly due to its work with high-end brands like Simucube. “This partnership has been a major factor in building our credibility within the motorsport industry.”
“Given the volume of sales that include Simucube products, it has definitely contributed to our ROI and growth since 2021. We don’t think we would be where we are today without our partners.”
“We strongly believe that the 20+ ActivePedal demonstrations we’ve held over the past year have significantly increased our chances of closing sales. The pedal’s customization options, force feedback, and overall quality are key selling points. It’s one of our main arguments and a driving force when finalizing turnkey systems for professional drivers. Additionally, these demos have directly generated sales and leads from customers specifically seeking the pedal as part of a new complete system.”
why simucube
Seamless. Professional. Trusted.
What stands out about working with Simucube is how seamless and efficient the entire experience is — from orders and sales to support and RMAs. The onboarding process was straightforward both technically and logistically, with clear communication and strong collaboration from day one. We’ve also built great personal relationships with the extended Simucube team, and the opportunity to collaborate on marketing initiatives has added real value to the partnership.
“Simucube is a top choice for mid-level simracers ready to upgrade their gear and take things to the next level. Racers who’ve already put serious time and money into their setups often turn to Simucube for that next step in precision, feel, and reliability — making it a great fit for Advanced SimRacing.
At the same time, Simucube is part of almost every high-end turnkey rig we build — over 95% of them. That’s why it’s also a favorite among pro drivers, serious enthusiasts, and clients looking for the best gear from the start.”
