Become a
Simucube reseller
Major motorsport brands, world-class drivers, and even Silicon Valley R&D labs already rely on Simucube hardware. Most pro-level racing simulator builders choose it as their control core for the same reason: unmatched realism and durability. You can now bring that exact gear to your business or consumer customers.
Why go high-end sim racing?
Drive growing market
The global market for high-end sim racing gear is big and still growing — expected to double in eight years. Serious sim racers are looking for better performance and upgrade constantly their gear. Direct drive wheels and active pedals are at the center of that demand. Most general retailers don’t stock this level of gear. That leaves space for you to step in and win the market.
Grow your profit
High-end peripherals bring strong margins — over 60% in most cases. They increase both the cart size and profit per order. Partners have seen real growth by offering Simucube to performance-driven sim racers. If you already have loyal customers, you can grow profit by focusing on upgrades and bundles — no need to chase new customers through expensive paid ads.
Sell trust
Stocking Simucube means premium buyers stay with you. They won’t need to look elsewhere. Our gear is trusted by motorsport teams and professional simulator builders — credibility you can borrow, and offer to customers’ homes. And when customers test the torque on a demo rig, they’ll feel the difference instantly. That closes the sale.
They already do it.
Keys to success we expect from a reseller
Own the category
Assign dedicated staff, budget, and targets for sim racing to effectively serve the market with both quality and volume.
Speak the local language
Offer customer service in the local tongue — fast but honest answers build confidence.
Keep products in stock
Hold 2–4 months of inventory to meet demand the moment it arises.
Let people feel it
Set up a demo rig and maintain it; every test drive must deliver the full Simucube experience.
“The sim racing category was quite successful over the past years, and for sure it wouldn’t have happened without partners like Simucube.”
CaseKing
Berlin, Germany
“Simucube is the one true company that is leading by pure innovation in the sim racing industry.”
Advanced SimRacing
Montreal, Canada
Best-selling products by our partners
