Press Release: Simucube named Finland’s most people-centric workplace
Photo: Antton Jylkäs
Finland-based Simucube, located in Tampere, has been awarded the title of Finland’s most people-centric workplace 2024 in the under 250 employees category, organized by Hälsa. Nearly 100 Finnish organizations participated in the competition, and Simucube emerged as the winner from a pool of eight finalists. In addition to the people-centric approach, Simucube has also recently been recognized for its profitable growth in Deloitte’s EMEA Fast 500 ranking.
Why was Simucube chosen the winner?
Simucube’s recognition underscores a simple but powerful truth: investing in employees’ well-being fuels innovation, organizational success, and technological leadership. The expert panel cited Simucube’s encouraging and inspiring workplace culture as a key driver behind the company’s creativity to design industry-leading solutions.
The company prioritizes work-life balance by adapting work to employees’ life needs, fostering a supportive environment that enhances psychological safety and job satisfaction. This trust-centered approach allows employees to freely share ideas, sparking innovations that keep Simucube at the cutting edge of motorsport and sim racing technology.
“We’ve always believed that a thriving team is the foundation for great achievements” says Tiina Knight, Simucube’s People & Culture Manager. “This award validates our efforts to create a workplace where well-being, openness, and collaboration fuel both personal fulfillment and our industry-leading advancements. When employees thrive, so does innovation.”
Simucube’s leadership team also demonstrated humility and a commitment to improvement by openly evaluating their practices, a trait that resonated strongly with the panel. The company’s nomination by an external partner further highlights how its values and practices extend beyond internal operations, inspiring others in the business community.
Innovation through people-centric leadership
Simucube’s approach exemplifies how empowering employees leads directly to industry success. The company’s open culture fosters creativity, enabling the development of cutting-edge racing simulator devices that are setting new standards in precision and performance. This people-first philosophy positions Simucube as not just a workplace leader, but a pioneer in technological advancement.
About the competition
The HumanPower24 competition, organized by Hälsa, aims to promote people-centered leadership and work life practices in Finland. Its purpose is to highlight inspiring examples of organizations that genuinely invest in their employees and sustainable business practices.
Simucube’s fellow finalists in the under 250 employees category included:
- Eilakaisla
- The Central Union for Child Welfare
- Romano Missio Ry
- ISLET Group
- Caravanlandia
- Inhouse Group Oy
- Tukikohta Ry
Simucube – A local, international success story
Simucube is one of the fastest-growing technology companies in Finland, creating the most powerful, precise, and high-performance racing simulator devices for the highest standards in motorsport and sim racing. The company exports 95% of its products.
Employing over 50 people, Simucube is fully owned by its employees and operates on self-generated funding. Rooted in Hervanta, Tampere, the company has grown rapidly, with its success founded on technological expertise and a strong sense of community.
More information
- Media inquiries: press@simucube.com
- HumanPower24 competition (in Finnish)
- Deloitte EMEA Fast 500
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