Career story: Tuula Stenberg
Tuula Stenberg is motivated by challenges, describing leading supply chain management as being like playing...
We create sim racing gear that exceeds expectations
As a technology leader in sim racing, we are here to create long-lasting high quality products, exceed customer expectations and innovate so that racers can have the best gear available.
As a technology leader in sim racing, we are here to create long-lasting high quality products, exceed customer expectations and innovate so that racers can have the best gear available.
What is sim racing?
Sim racing is an eSport where you race against others on a track in your chosen motorsport – virtually.
It is done with a PC and gear that makes it feel like you’re driving a real car. While it is a fast growing sport in itself, the realism of the devices today allows even top motorsport drivers to use sim racing for practicing races.
With our inventions such as the force feedback providing ActivePedal, Simucube is the option for people seeking the most realistic experience available.
Sim racing is an eSport where you race against others on a track in your chosen motorsport – virtually.
It is done with a PC and gear that makes it feel like you’re driving a real car. While it is a fast growing sport in itself, the realism of the devices today allows even top motorsport drivers to use sim racing for practicing races.
With our inventions such as the force feedback providing ActivePedal, Simucube is the option for people seeking the most realistic experience available.
We’re active with our community
The sim racing community is a passionate group of racing enthusiasts from diverse backgrounds, from beginners to seasoned veterans. The community partakes and organizes online events and competitions on popular simulators like iRacing and Assetto Corsa, featuring various racing disciplines.
At Simucube, community is at the heart of what we do. We actively participate in global events and maintain a vibrant Discord channel where enthusiast directly shape our product development. Your input drives our product development because at Simucube, we’re here for you.
The sim racing community is a passionate group of racing enthusiasts from diverse backgrounds, from beginners to seasoned veterans. The community partakes and organizes online events and competitions on popular simulators like iRacing and Assetto Corsa, featuring various racing disciplines.
At Simucube, community is at the heart of what we do. We actively participate in global events and maintain a vibrant Discord channel where enthusiast directly shape our product development. Your input drives our product development because at Simucube, we’re here for you.
Who we are
Our team, based in Tampere, Finland, consists of 60+ professionals with diverse interests and talents. We're all passionate about delivering the best equipment with premium service to sim racers around the world. Simucube is fully owned by its employees.
Our team, based in Tampere, Finland, consists of 60+ professionals with diverse interests and talents. We're all passionate about delivering the best equipment with premium service to sim racers around the world. Simucube is fully owned by its employees.
2007–2016
Granite Devices Oy, the parent company of Simucube Oy, is founded. The first eight years the company was involved in industrial projects. In 2015 the sim racing community approaches Granite Devices and discussions considering the first direct drive force feedback wheelbase starts.
Granite Devices Oy, the parent company of Simucube Oy, is founded. The first eight years the company was involved in industrial projects. In 2015 the sim racing community approaches Granite Devices and discussions considering the first direct drive force feedback wheelbase starts.
2017
With community input, Granite Devices designs and launches Simucube 1 direct drive force feedback wheelbase system in 2017 and enters the sim racing scene.
With community input, Granite Devices designs and launches Simucube 1 direct drive force feedback wheelbase system in 2017 and enters the sim racing scene.
2019–2020
Granite Devices introduces Simucube 2, the pioneering direct drive wheelbase solutions. Products quickly gain popularity in the sim racing community. Granite Devices makes the decision to identify as Simucube with a focus on sim racing.
Granite Devices introduces Simucube 2, the pioneering direct drive wheelbase solutions. Products quickly gain popularity in the sim racing community. Granite Devices makes the decision to identify as Simucube with a focus on sim racing.
2022
Simucube launches the Simucube ActivePedal, the world's first force feedback pedal, creating a new product segment in the sim racing industry. This introduction presents a unique technology not yet seen in the market.
Simucube launches the Simucube ActivePedal, the world's first force feedback pedal, creating a new product segment in the sim racing industry. This introduction presents a unique technology not yet seen in the market.
2024
Expect more game-changing innovations as Simucube continues to grow and expand its product lineup and company.
Expect more game-changing innovations as Simucube continues to grow and expand its product lineup and company.
Discover the difference
Customer focused
We understand sim racers are making an investment in their hobby when they choose Simucube, and we make sure to provide a premium customer service experience to go along with our premium products.
We understand sim racers are making an investment in their hobby when they choose Simucube, and we make sure to provide a premium customer service experience to go along with our premium products.
Build rock solid things
We’re thrilled to build products that are blissful to use, and built like a tank. It may be the case that when you buy a Simucube product, it will be the “last” upgrade you need. Our return rate for faulty products is under 1%, and when there is a fault, we take care of it.
We’re thrilled to build products that are blissful to use, and built like a tank. It may be the case that when you buy a Simucube product, it will be the “last” upgrade you need. Our return rate for faulty products is under 1%, and when there is a fault, we take care of it.
Strive for excellence
We believe that our actions set the tone for everything we do. Whether we’re supporting our customers, collaborating with partners, or working as a team, we strive to embody the values we stand for. We believe that leading by example inspires others and helps spread positive actions far and wide.
We believe that our actions set the tone for everything we do. Whether we’re supporting our customers, collaborating with partners, or working as a team, we strive to embody the values we stand for. We believe that leading by example inspires others and helps spread positive actions far and wide.
Where does Simucube go from here
Behind every step of our progress is our community, helping us improve every day. When all ideas matter, building together leads to real innovation.
Our success is thanks to enthusiastic sim racers who discovered that our advanced motor controllers were filling a gap in sim racing, which was creating reliable sim racing hardware that provided exceptional racing experiences to racers.
Simucube is built on a simple but powerful belief: people first. That means our customers, our partners, and most importantly, our team. We’re committed to creating a culture where care, respect, and personal development are not just values, but everyday actions that drive our growth.
Looking to the future, we aim to continue creating innovative products that customers love. We’ve expanded the barriers of sim racing twice already. Once with our Simucube 2 direct drive force feedback wheelbase line, and with Simucube ActivePedal. There’s a lot of room for innovation, and that is where we will be placing our focus for years to come.
We believe technology moves forward when people stay curious. We ask questions, try new things, even odd ones, and keep learning along the way. That spirit of exploration is what drives innovation at Simucube and makes our products not just high-end, but truly industry leading.
At Simucube, we are known as the company that brings sim racing forward in terms of technology, experience, and customer satisfaction.
Best,
Hannu Harju, CEO of Simucube
What our customers think
“The gold standard in wheelbases. When I bought back into sim racing after a hiatus, there was no question I’d be buying back into Simucube.”
Jason
“I have been using Simucube products for a few years now...they have exceeded my expectations.”
Gianluca Capellini
“The Simucube 2 Pro is amazing! Seriously, I switched from an 8nm base to this and what a change!”
Luis Martin
Verstappen Sim Racing
Sim racing team
James Baldwin
GT driver
Antonio Giovinazzi
Le Mans winner
Tony Kanaan
IndyCar legend
Tatiana Calderón
IMSA SportsCar Championship
Sebastian Montoya
F2 driver
Krisse Aalto
Drifting driver
Do you like what you see? We’re hiring!
Do you want to be part of a company that strives to be at the pinnacle of sim racing technology? Check out our careers page and send an application.
Find your question
Where is Simucube located?
Simucube is based in Tampere, Finland, in the Nordics.
What is Granite Devices Oy? Is there a Simucube Oy?
Granite Devices Oy is our company's official name. Simucube is our brand name for simulator gear targeted to consumers and it is also our auxiliary company name.
Granite Devices originally focused on industrial projects before entering sim racing. With input from the sim racing community, Granite Devices designed and launched the Simucube 1 direct drive force feedback wheelbase system, entering the sim racing scene.
After Granite Devices introduces Simucube 2, products quickly gain popularity in the sim racing community. Granite Devices made the decision to identify as Simucube with a focus on sim racing.
Why is Simucube considered one of the best sim racing brands on the market?
Simucube is known for its focus on precision, durability, and driving realism. Our products are engineered to deliver accurate force feedback, consistent performance, and long-term reliability, even under intensive daily use. Trusted by both sim racing enthusiasts and professional drivers worldwide.
Do you hire students or trainees?
Yes. Simucube regularly offers trainee and early-career roles across multiple teams. These positions provide hands-on experience in a high-tech environment alongside experienced professionals. Learn more about current opportunities on our careers page.
What is it like to work at Simucube?
Simucube offers a collaborative, low-hierarchy work environment focused on quality, engineering excellence, and long-term thinking. We value ownership, curiosity, and continuous improvement.
How can I apply for a job at Simucube?
All open positions are listed on our careers page, where you can find role descriptions and application instructions.
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