About us
As a technology leader in sim racing, we are here to create long-lasting high quality products, exceed customer expectations and innovate so that racers can have the best gear available.
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A GROWING ESPORT
Sim racing is an eSport where you race against others on a track in your chosen motorsport – virtually.
It is done with a PC and gear that makes it feel like you’re driving a real car. While it is a fast growing sport in itself, the realism of the devices today allows even top motorsport drivers to use sim racing for practicing races.
With our inventions such as the force feedback providing ActivePedal, Simucube is the option for people seeking the most realistic experience available.
COMMUNITY
The sim racing community is a passionate group of racing enthusiasts from diverse backgrounds, from beginners to seasoned veterans. The community partakes and organizes online events and competitions on popular simulators like iRacing and Assetto Corsa, featuring various racing disciplines.
At Simucube, community is at the heart of what we do. We actively participate in global events and maintain a vibrant Discord channel where enthusiast directly shape our product development. Your input drives our product development because at Simucube, we’re here for you.
about us
Our team consists of 45 individuals with diverse interests and talents based in Tampere, Finland. We’re all passionate about delivering the best equipment with premium service to sim racers around the world.
Simucube is fully owned by its employees.
Granite Devices, the parent company of Simucube, is founded. The first eight years the company was involved in industrial projects. In 2015 the sim racing community approaches Granite Devices and discussions considering the first direct drive force feedback wheelbase starts.
With community input, Granite Devices designs and launches Simucube 1 direct drive force feedback wheelbase system in 2017 and enters the sim racing scene.
Granite Devices introduces Simucube 2, the pioneering direct drive wheelbase solutions. Products quickly gain popularity in the sim racing community. Granite Devices makes the decision to identify as Simucube with a focus on sim racing.
Simucube launches the Simucube ActivePedal, the world’s first force feedback pedal, creating a new product segment in the sim racing industry. This introduction presents a unique technology not yet seen in the market.
Expect more game-changing innovations as Simucube continues to grow and expand its product lineup and company.
ABOUT US
We understand sim racers are making an investment in their hobby when they choose Simucube, and we make sure to provide a premium customer service experience to go along with our premium products.
We’re thrilled to build products that are blissful to use, and built like a tank. It may be the case that when you buy a Simucube product, it will be the “last” upgrade you need. Our return rate for faulty products is under 1%, and when there is a fault, we take care of it.
Seeing a smile on the face of our customers is ultimately our biggest achievement. We innovate the sim racing industry so that sim racers can get the best gear available.
A WORD FROM THE CEO, HANNU HARJU
Behind every step of our progress is our community, helping us improve every day. When all ideas matter, building together leads to real innovation.
Our success is thanks to enthusiastic sim racers who discovered that our advanced motor controllers were filling a gap in sim racing, which was creating reliable sim racing hardware that provided exceptional racing experiences to racers.
Simucube is built on a simple but powerful belief: people first. That means our customers, our partners, and most importantly, our team. We’re committed to creating a culture where care, respect, and personal development are not just values, but everyday actions that drive our growth.
Looking to the future, we aim to continue creating innovative products that customers love. We’ve expanded the barriers of sim racing twice already. Once with our Simucube 2 direct drive force feedback wheelbase line, and with Simucube ActivePedal. There’s a lot of room for innovation, and that is where we will be placing our focus for years to come.
We believe technology moves forward when people stay curious. We ask questions, try new things, even odd ones, and keep learning along the way. That spirit of exploration is what drives innovation at Simucube and makes our products not just high-end, but truly industry leading.
At Simucube, we are known as the company that brings sim racing forward in terms of technology, experience, and customer satisfaction.
Best,
Hannu Harju, CEO of Simucube
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– Luis Martin
– Jason
– Gianluca Capellini
PARTNERS
We value our partnerships, ranging from long-term collaborations to one-time sponsorships, as well as essential reviewers who provide valuable feedback for our development and success.
Antonio Giovinazzi / Le Mans winner
Tony Kanaan / IndyCar legend
Mika & Max Salo / Former F1 driver and GT driver
Crimsix / Motorsports driver, former Esports Champion
Team Redline / Sim racing team
Heikki Kovalainen / F1 & rally driver
Daniel Morad / GT driver
Charlie Martin / GT Driver
Do you want to be part of a company that strives to be at the pinnacle of sim racing technology? Check out our careers page and send an application.
