{"id":51179,"date":"2026-03-27T08:00:18","date_gmt":"2026-03-27T06:00:18","guid":{"rendered":"https:\/\/simucube.com\/en-us\/?p=51179"},"modified":"2026-03-26T14:23:24","modified_gmt":"2026-03-26T12:23:24","slug":"from-a-community-idea-to-a-global-sim-racing-platform","status":"publish","type":"post","link":"https:\/\/simucube.com\/en-us\/news\/from-a-community-idea-to-a-global-sim-racing-platform\/","title":{"rendered":"From a community idea to a global sim racing platform"},"content":{"rendered":"<h3><strong>This March 2026 marks a special milestone for us. Ten years ago, a conversation between engineers and a passionate sim racer from sim racing community sparked something unexpected.<\/strong><\/h3>\n<p>Today, Simucube powers some of the most advanced sim racing setups in the world.<\/p>\n<p>But the story began much more simply.<\/p>\n<p>In March 2016, Simucube took its first step into sim racing with <strong>Simucube 1<\/strong>, a product designed to solve a real challenge faced by the sim racing enthusiast\u2019s community. What started as an experimental project quickly grew into something much larger.<\/p>\n<p>A decade later, Simucube has grown into a global sim racing platform used by sim races, professionals, and sim racing teams around the world. From <a href=\"https:\/\/simucube.com\/en-us\/simucube-3\/\"><strong>Simucube 3<\/strong><\/a> wheelbases to <a href=\"https:\/\/simucube.com\/en-us\/ap\/\"><strong>Simucube ActivePedals<\/strong><\/a> and <strong><a href=\"https:\/\/simucube.com\/en-us\/simucube-link-hub\">Simucube Link<\/a> Platform<\/strong>, the vision has evolved into a connected platform shaping the future of sim racing hardware.<\/p>\n<p>Yet there\u2019s two things that haven\u2019t changed: <strong>Simucube 1 is still supported today and Simucube keeps on pushing what\u2019s possible.<\/strong><\/p>\n<figure id=\"attachment_69679\" aria-describedby=\"caption-attachment-69679\" style=\"width: 2500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-69679 size-full\" src=\"https:\/\/simucube.com\/app\/uploads\/2026\/03\/20160416-AK0_7928.jpg\" alt=\"Simucube co-founder Tero and community member Phillip planning Simucube 1.\" width=\"2500\" height=\"1664\" \/><figcaption id=\"caption-attachment-69679\" class=\"wp-caption-text\">Simucube co-founder Tero Kontkanen and community member Phillip &#8220;Beano&#8221; in 2016<\/figcaption><\/figure>\n<h2>Back to 2016: A different sim racing landscape<\/h2>\n<p>10 years ago, sim racing hardware looked very different.<\/p>\n<p>Most consumer wheels relied on <strong>gear-driven<\/strong> or <strong>belt-driven force feedback systems<\/strong>. While they were affordable and widely available, serious sim enthusiasts often found themselves wanting more torque, more details, and more realism.<\/p>\n<p>Direct drive technology existed, but they were rare and often either extremely expensive or lacking the technological maturity enthusiasts were hoping for.<\/p>\n<p>At the same time, a new movement was growing in the background.<\/p>\n<p>Across forums and communities, dedicated sim racers were experimenting with <strong>DIY direct drive wheels<\/strong>, combining industrial servo motors with custom electronics to push performance further.<\/p>\n<p>This movement \u2014 often known as the <strong>OSW (Open Sim Wheel) community<\/strong> \u2014 was passionate, technical, and had the desire to make sim racing more realistic than ever before.<\/p>\n<p>But building these systems was far from simple.<\/p>\n<p><span style=\"font-size: 150%\"><em>\u201cThere were only two commercial DD wheels on the market back then. The first was too expensive, and the second was somewhat lacking in technology.\u201d<\/em><\/span><br \/>\n<span style=\"font-size: 150%\">\u2014 Phillip \u201cBeano\u201d, <strong>community member<\/strong><\/span><\/p>\n<p>DIY setups required multiple components sourced from different manufacturers, wired together by hand. Enthusiasts often had to deal with electrical complexity, safety considerations, and troubleshooting issues like interference and electrical grounding.<\/p>\n<p>Despite the challenges, the potential of direct drive technology was clear.<\/p>\n<p>What the community needed was a way to make it <strong>simpler, safer, and more accessible<\/strong>.<\/p>\n<p>And that idea would soon lead to Simucube.<\/p>\n<figure id=\"attachment_69680\" aria-describedby=\"caption-attachment-69680\" style=\"width: 2500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-69680 size-full\" src=\"https:\/\/simucube.com\/app\/uploads\/2026\/03\/20160320-DSC_2961.jpg\" alt=\"Simucube 1 prototypes laying on the table\" width=\"2500\" height=\"1854\" \/><figcaption id=\"caption-attachment-69680\" class=\"wp-caption-text\">December 2015 &#8211; April 2016 first batch of Simucube 1 prototypes<\/figcaption><\/figure>\n<h2>The community spark<\/h2>\n<p>The origin of Simucube is not a typical product story.<\/p>\n<p>\u201cI had this idea to have a simple all-in-one hardware and software solution,\u201d Beano recalls.<\/p>\n<p>It started with a conversation and a shared curiosity about what could be built together.<\/p>\n<p>During one of his visits to Finland, Beano met with members of the Granite Devices team, including <strong>co-founder Tero Kontkanen<\/strong> and <strong>Senior Hardware Engineer Aki Korhonen<\/strong>.<\/p>\n<p>\u201cI know Finns are innovative and always willing to look at gaps and opportunities in the market. With the Granite Devices team, I found like-minded thinkers.\u201d<\/p>\n<p>At the time, Granite Devices was already known for its <strong>servo motor controllers<\/strong>, which many DIY sim racers were using in their projects. The idea was to take that expertise and create something specifically designed for sim racing.<\/p>\n<p>As Aki remembers, the goal was simple but powerful: bring everything together.<\/p>\n<p>For the team, the motivation was also about giving something back.<\/p>\n<p>The sim racing community had already embraced Granite Devices\u2019 technology in their DIY builds. Simucube was a way to support that growing ecosystem and help enthusiasts push things even further.<\/p>\n<p><span style=\"font-size: 150%\"><em>\u201cWhat better than to use thousands of enthusiasts across many sim forums to test the market.\u201d<\/em><\/span><br \/>\n<span style=\"font-size: 150%\">\u2014 Phillip \u201cBeano\u201d,<strong> community member<\/strong><\/span><\/p>\n<p>Beano became an important bridge between the community and the development team: sharing ideas, gathering feedback, and documenting builds across multiple forums.<\/p>\n<figure id=\"attachment_69681\" aria-describedby=\"caption-attachment-69681\" style=\"width: 2500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-69681 size-full\" src=\"https:\/\/simucube.com\/app\/uploads\/2026\/03\/20151205-DSC_2516.jpg\" alt=\"Sim racing in 2016\" width=\"2500\" height=\"1854\" \/><figcaption id=\"caption-attachment-69681\" class=\"wp-caption-text\">December 2015 &#8211; April 2016 early experiments with sim racing in the office<\/figcaption><\/figure>\n<h2>From idea to reality<\/h2>\n<p>At the time, Simucube 1 was still very much a side project for Granite Devices. Electronics design and enclosure development happened during evenings alongside regular work.<\/p>\n<p>In March 2016, Simucube 1 launched through an <strong>Indiegogo crowdfunding campaign<\/strong>.<\/p>\n<p>The response exceeded every expectation.<\/p>\n<p>The campaign reached its funding goal in <strong>just three hours<\/strong>.<\/p>\n<p>Demand from the community was immediate and overwhelming. It was a clear signal that the sim racing world had been waiting for something like this.<\/p>\n<p><span style=\"font-size: 150%\"><em>\u201cMaking dreams possible is basically our business idea.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-size: 150%\">\u2014Tero Kontkanen, <strong>CTO and co-founder of Simucube<\/strong><\/span><\/p>\n<p>Simucube 1 quickly became a key building block for thousands of direct drive setups around the world.<\/p>\n<p>At the same time, the project began to shape the future of the company itself.<\/p>\n<p>What had initially been a side project alongside industrial products suddenly revealed something bigger: <strong>sim racing had enormous potential.<\/strong><\/p>\n<p><span style=\"font-size: 150%\">\u201cSimucube 1 is really where this whole journey began. It\u2019s also where the Simucube name came from, and it helped make the company much more widely known within the sim racing community.\u201d<\/span><br \/>\n<span style=\"font-size: 150%\">\u2014 Aki Korhonen, <strong>Engineer behind Simucube 1<\/strong><\/span><\/p>\n<figure id=\"attachment_69682\" aria-describedby=\"caption-attachment-69682\" style=\"width: 2500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-69682 size-full\" src=\"https:\/\/simucube.com\/app\/uploads\/2026\/03\/20160525-DSC_3160.jpg\" alt=\"Simucube first office\" width=\"2500\" height=\"1854\" \/><figcaption id=\"caption-attachment-69682\" class=\"wp-caption-text\">Complete devices from the Indiegogo campaign being assembled at the end of May 2016<\/figcaption><\/figure>\n<h2>From Granite Devices to Simucube<\/h2>\n<p>Simucube 1 helped put Granite Devices firmly on the map within the sim racing world.<\/p>\n<p>Within the company, new ideas started to emerge.<\/p>\n<p>Sim racing was growing rapidly. The demand for high-performance simulation hardware was increasing. And the community feedback was constant.<\/p>\n<p>Today, Simucube technology powers a full range of hardware innovations.<\/p>\n<p><a href=\"https:\/\/simucube.com\/en-us\/simucube-3\/\"><strong>Simucube 3<\/strong><\/a>, the current flagship wheelbase, represents the latest evolution of that original vision. Building on years of engineering expertise and community feedback, it pushes performance, precision, and responsiveness even further, delivering an even more immersive and refined driving experience for serious sim racers and professionals alike.<\/p>\n<p>Beyond wheelbases, Simucube has continued to rethink other parts of the simulation experience.<\/p>\n<p><a href=\"https:\/\/simucube.com\/en-us\/ap\/\"><strong>Simucube ActivePedals<\/strong><\/a> introduced a completely new approach to pedal simulation, allowing real-time adjustment, dynamic force feedback, and levels of customization that were previously impossible.<\/p>\n<p>Meanwhile, \u00a0<strong><a href=\"https:\/\/simucube.com\/en-us\/simucube-link-hub\">Simucube Link<\/a> Platform<\/strong> connects devices into a unified ecosystem enabling seamless communication between hardware and opening new possibilities for the future of simulation.<\/p>\n<p><span style=\"font-size: 150%\"><em>\u201cWe do not stand alone \u2014 and we never will.\u00a0Simucube was founded on an open-source project,\u00a0and we will honor those roots and our community.\u00a0Our ecosystem is closed only to a point where we can guarantee the quality.\u201d<\/em><\/span><\/p>\n<p><span style=\"font-size: 150%\">\u2014 Hannu Harju, <strong>CEO of Simucube<\/strong><\/span><\/p>\n<p>In many ways, these innovations trace their roots directly back to the same idea that inspired Simucube 1:<strong> listen to the community and build technology that solves real problems.<\/strong><\/p>\n<figure id=\"attachment_69683\" aria-describedby=\"caption-attachment-69683\" style=\"width: 2500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-69683 size-full\" src=\"https:\/\/simucube.com\/app\/uploads\/2026\/03\/20160416-AK0_7924.jpg\" alt=\"Sim racing testing\" width=\"2500\" height=\"1664\" \/><figcaption id=\"caption-attachment-69683\" class=\"wp-caption-text\">April 2016 Hardware designer Esa testing the first complete Simucube 1 prototype<\/figcaption><\/figure>\n<h2>10 years later: Building rock-solid sim racing products<\/h2>\n<p>Ten years after its launch, Simucube 1 is still supported and remains an important part of the story of Simucube as a company.<\/p>\n<p>Many units are still in use around the world today, a testament to both the durability of the hardware and the philosophy behind its design.<\/p>\n<p>In an industry where hardware cycles can be short, long-term support reflects something deeper: trust between a company and its community.<\/p>\n<p><span style=\"font-size: 150%\">\u201cIn the industrial world, 7\u201310 years is about an average life cycle for products. To find this longevity in the commercial space is amazing.\u201d<\/span><br \/>\n<span style=\"font-size: 150%\">\u2014 Phillip \u201cBeano\u201d, <strong>community member<\/strong><\/span><\/p>\n<p>That long-term thinking has remained central to Simucube\u2019s approach. Not only in hardware durability, but also in <strong>software support, ecosystem development, and the relationship with the community.<\/strong><\/p>\n<p>Over the past decade, Simucube has evolved into a complete ecosystem of high-performance sim racing hardware.<\/p>\n<p>Direct drive technology has now become the benchmark for serious sim racing setups and the industry around it continues to grow.<\/p>\n<p><span style=\"font-size: 150%\">\u201cWhat started as a simple idea has become a global movement, which has changed the sim-racing landscape forever. Simucube has spawned a massive industry, which without, would have been significantly smaller than it is today.<\/span><\/p>\n<p><span style=\"font-size: 150%\">\u2014 Phillip \u201cBeano\u201d, <strong>community member<\/strong><\/span><\/p>\n<figure id=\"attachment_69688\" aria-describedby=\"caption-attachment-69688\" style=\"width: 2500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-69688 size-full\" src=\"https:\/\/simucube.com\/app\/uploads\/2026\/03\/20160416-AK0_7923.jpg\" alt=\"Phillip &quot;Beano&quot; sim racing community member at Simucube office\" width=\"2500\" height=\"1664\" \/><figcaption id=\"caption-attachment-69688\" class=\"wp-caption-text\">Phillip &#8220;Beano&#8221; visiting and testing the first complete prototype of the SC1 at the Granite Devices office<\/figcaption><\/figure>\n<h2>Simucube: creating something exceptional and changing the sim racing industry<\/h2>\n<p>Today, Simucube powers some of the most advanced simulation setups in the world from enthusiasts building their dream rigs to professional drivers using simulation for training.<\/p>\n<p>Yet the foundation remains the same.<\/p>\n<p>Listening to the community.<br \/>\nPushing technology forward.<br \/>\nAnd building products that stand the test of time.<\/p>\n<p><span style=\"font-size: 150%\">\u201cSimucube is at its core an industrial company which allows us to create truly high-performance and reliable products,\u00a0that is where we shine.\u201d<\/span><\/p>\n<p><span style=\"font-size: 150%\">\u2014 Hannu Harju, <strong>CEO of Simucube<\/strong><\/span><\/p>\n<p>With innovations like <strong><a href=\"https:\/\/simucube.com\/en-us\/ap\/\">ActivePedals<\/a>, <a href=\"https:\/\/simucube.com\/en-us\/simucube-3\/\">Simucube 3<\/a>,<\/strong> and \u00a0<strong><a href=\"https:\/\/simucube.com\/en-us\/simucube-link-hub\">Simucube Link<\/a> Platform<\/strong>, the ecosystem continues to expand, bringing new possibilities to sim racers everywhere.<\/p>\n<p>The first ten years were just beginning.<\/p>\n<p>Simucube keeps on pushing the boundaries in sim racing.<\/p>\n<h2>Watch where the journey began on YouTube<\/h2>\n<p>Discover the story of Simucube 1, shared by Simucube co-founder Tero Kontkanen <a href=\"https:\/\/youtu.be\/b0OxhpiEfrk\">on YouTube<\/a>.<\/p>\n<h2>Join Simucube Discord community<\/h2>\n<p>Simucube has an active community in Discord. <a href=\"https:\/\/discord.gg\/simucube\">Join here<\/a> to be a part of the discussion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This March 2026 marks a special milestone for us. Ten years ago, a conversation between engineers and a passionate sim racer from sim racing community sparked something unexpected. Today, Simucube powers some of the most advanced sim racing setups in the world. But the story began much more simply. In March 2016, Simucube took its&#8230;<\/p>\n","protected":false},"author":5191,"featured_media":51322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-51179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From a community idea to a global sim racing platform | Blog | Simucube US<\/title>\n<meta name=\"description\" content=\"Simucube 1 marks 10 years from a community idea to a global sim racing platform. 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